Hey! I am Anam,
an Architect turned Product Designer.
I build things—always have, always will. My work is all about turning ambiguity into clarity and complexity into impact. I am currently designing and building civic tech for Philly Truce Foundation and AI tools at DataCreek Labs.
About Me
Looking for New Opportunities
Previously designed for
Selected Work
Designed an admin panel for a community-led violence prevention initiative, to streamline patrol management, and incident tracking
80% increase in operational efficiency of administrative tasks
Led a team of 1 researcher and 4 designers
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Reimagined Swiggy's Search and Recommendation features to create a hyper-personalized, immersive food discovery experience
Expected increase in dicovery experience of new dishes and restaurant exploration by 20-25%
Designed to reduce user decision-making time
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Conducted generative and evaluative UX research for design to improve self-help services for Gen Z and Millennials
Conducted heuristic evaluations, log analysis and usability testing to inform product strategy
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Contributed to UI design for an advisory app, enhancing user experience and accessibility for seamless guidance and decision-making
Improved information hierarchy and visual clarity, reducing user effort in finding relevant advisory content
Simplified user flows to enhance navigation and reduce cognitive load
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